Tag Archives: automobile engine

Internet is an effective marketing medium to reach serious car shoppers, compared to TV or radio which reaches more passive audience. When advertising online, displaying ads on the right websites is the key factor in increasing customer base. If you … Continue reading →

When looking to pursue a career in automotive and diesel you can enroll in an accredited online school or college to gain the education necessary to enter into the field. Not all courses and training can be completed online in … Continue reading →

After twenty five years as a General Manager and Auto Dealer Principal, followed by 10 years as the President of a national network of independent automotive advertising agencies, I am a self described car guy. However, my definition of my … Continue reading →

The role of the automotive advertising agency in today’s consolidating auto industry must change to accommodate the needs of the auto dealers that they serve. Reduced sales volume and profits have forced auto dealers to reduce their automotive advertising budgets … Continue reading →

The huge leap the technology has experienced in recent years has brought virtually the entire world only one click away from us. More and more consumers have Internet access in their own homes, which makes it all the more convenient. … Continue reading →

Pinterest is a rapidly growing social network founded in 2009 by Ben Silbermann. In December 2011 it hit the top 10 largest social network services with over 11 million visitors weekly. One month later, in January 2012 Pinterest had more … Continue reading →

An expert witness is a professional who is appointed by lawyers or other legal representatives to testify in court about scholarly or mechanical knowledge. Similarly, an automotive expert witness is a person who performs the role of witness in a … Continue reading →

#EANF#

What are the benefits of automotive reviews and who benefits from them? The answer appears to be simple. The consumer is given all the details he/she might be interested in, as well as a rating of the automobile, so he/she … Continue reading →

In today’s struggling economy and consolidating auto industry consumers, auto dealers and their automotive advertising agencies are demanding more for less. Consumers want to spend less time and money shopping for a vehicle and auto dealers have directed their automotive … Continue reading →